As streaming soars and more consumers are “cutting the cord,” CTV has ignited a gold rush, where
supply is scarce, and everyone – from consumers to advertisers to fraudsters – is vying for a piece of
the action. In fact, DV data shows that CTV fraud schemes have nearly doubled year over year. While
CTV has immense potential to drive high-impact growth for brands, quality and performance aren’t
guaranteed. Join us as we explore strategies to bridge the CTV measurement gap and embrace
transparency so we can fully capitalize on the promise of CTV.
As streaming soars and more consumers are “cutting the cord,” CTV has ignited a gold rush, where
supply is scarce, and everyone – from consumers to advertisers to fraudsters – is vying for a piece of
the action. In fact, DV data shows that CTV fraud schemes have nearly doubled year over year. While
CTV has immense potential to drive high-impact growth for brands, quality and performance aren’t
guaranteed. Join us as we explore strategies to bridge the CTV measurement gap and embrace
transparency so we can fully capitalize on the promise of CTV.
Speaker bio text goes here. Tell everyone about how special your speaker is. Let your guests know a little about their background. It'd be great to hear about where they work, what their current position is, and what makes them unique. Let us know what they've accomplished, and what they plan to share with everyone on the big day.
Speaker bio text goes here. Tell everyone about how special your speaker is. Let your guests know a little about their background. It'd be great to hear about where they work, what their current position is, and what makes them unique. Let us know what they've accomplished, and what they plan to share with everyone on the big day.
Speaker bio text goes here. Tell everyone about how special your speaker is. Let your guests know a little about their background. It'd be great to hear about where they work, what their current position is, and what makes them unique. Let us know what they've accomplished, and what they plan to share with everyone on the big day.
