AI is reshaping digital advertising with unprecedented speed, powering automation, accelerating optimization and enabling conversational experiences that transform how brands engage consumers. Each month, DV analyzes nearly two billion interactions with declared and undeclared AI agents, underscoring the scale of this shift. Yet the same technology that drives efficiency also creates new risks, from increasingly sophisticated fraud to the rise of low-quality AI-generated content. In addition, as conversational AI advertising gains momentum, critical questions emerge: How do you verify media quality? Protect brand equity? Prove outcomes? This panel will explore how marketers can harness AI’s precision while maximizing media effectiveness.
Social and videocentric platforms continue to capture a growing share of global ad spend, offering scale, automation and sophisticated targeting capabilities. As marketers increase investment in these environments, the focus is shifting toward transparency, consistent measurement, brand integrity and stronger optimization that correlates with outcomes. This session will examine how brands can maximize their digital investments within these powerful media platforms.
Speaker bio text goes here. Tell everyone about how special your speaker is. Let your guests know a little about their background. It'd be great to hear about where they work, what their current position is, and what makes them unique. Let us know what they've accomplished, and what they plan to share with everyone on the big day.
Speaker bio text goes here. Tell everyone about how special your speaker is. Let your guests know a little about their background. It'd be great to hear about where they work, what their current position is, and what makes them unique. Let us know what they've accomplished, and what they plan to share with everyone on the big day.
Speaker bio text goes here. Tell everyone about how special your speaker is. Let your guests know a little about their background. It'd be great to hear about where they work, what their current position is, and what makes them unique. Let us know what they've accomplished, and what they plan to share with everyone on the big day.
